At Taylor Jay, comfort isn't just cozy clothes. It's confidence in knowing your pieces are thoughtfully crafted for real life, with adaptable sizes that embrace every woman's body. Because true style celebrates diversity, not the same-old standards. Taylor Jay believes clothes are more than threads. They're a platform for equality and empowerment. That's why every design is infused with a commitment to helping women thrive, both inside and out. Frustrated with the empty promises of digital marketing, Taylor Jay sought a different path. Ambiance Media Group didn't just boost brand awareness and visibility; we unlocked the monetization magic of digital PR.
As Taylor Jay Collection geared up for its grand opening and two exciting new collections - the HER Collection and SAUCE - the usual digital PR tactics felt too tame. We craved a way to truly disrupt the fashion scene. Ambiance Media Group proposed a bold strategy: Digital PR monetization through strategic television and digital features in both local and major national platforms. But this wasn't just about press clippings. We saw an opportunity to transform visibility into revenue. This meant meticulously crafting Taylor's story, developing three targeted pitches for diverse media outlets, and seamlessly integrating digital PR campaigns within their existing sales ecosystem, plugging any gaps and amplifying their reach.
Our carefully crafted media blitz in national powerhouses like Real Simple, Rolling Out, VegOut, and LIVE in the BAY shone a spotlight on Taylor's stunning new and existing collections. This strategic focus on features had an unexpected ripple effect. One of Taylor's loyal customers, charmed by her story, shared her love for the brand with none other than Tabitha Brown! This sparked a viral chain reaction - Tabitha featured Taylor on Very Good Monday, we repurposed the feature and Rolling Out feature followed suit within days, and soon, repurposed snippets of these glowing reviews were captivating audiences in email campaigns and Facebook Ads. The outcome? A sales surge of 177% during Black Friday and Cyber Monday! But it wasn't just about profits. We leveraged the media momentum to attract 1,644 new customers to Taylor's store, eager to join her community of empowered women. Digital PR monetization wasn't just about generating buzz; it was about amplifying Taylor's voice, connecting with kindred spirits, and ultimately, fueling incredible growth.
"Farah and her team transcend traditional PR—they thoroughly analyze our entire sales ecosystem to strategically reintroduce existing collections with fresh, innovative approaches. For our grand opening, they orchestrated a comprehensive media campaign featuring multiple interviews and press coverage, resulting in an extraordinary $11,000 in sales within just a few hours. Their strategic vision continued to deliver results, culminating in a remarkable 177% sales surge during Black Friday and Cyber Monday. Their holistic approach to brand storytelling and revenue generation has transformed our business in ways I couldn't have imagined. I'm profoundly grateful for this partnership that consistently delivers both visibility and tangible financial growth."
~ Taylor Jay, Founder of Taylor Jay Collection
