With a shared passion for great music and a competitive spirit, two couples became business partners to develop a head-to-head trivia card game that allows players to flex their music knowledge spanning genres from old-school hip hop and R&B to gospel hits. Card decks showcase iconic artists from the era as players belt out their cherished lines and rhymes. Answer as many questions as possible within 60 seconds and score additional points with challenge cards that can be played at any time by either side. The 90's & 2000's Hip Hop/R&B Edition is the brand’s flagship product and best-seller.
Pumping up the volume for hip-hop and R&B nostalgia, Lyrically Correct tapped Ambiance Media Group for the epic launch of their exclusive 90's & 2000's Edition game, hitting more than 1500 Target stores nationwide. Their mission? Amplify the founder's story, churn out engaging content showcasing gameplay, and blast the news of their Target takeover across top national publications. This wasn't just a game release; it was a cultural celebration set to resonate with a generation celebrating 50 years of Hip Hop.
While Lyrically Correct preferred to stay behind the scenes, we knew their passionate founder story held the key to connecting with consumers. So, we gently nudged them outside their comfort zone to share their journey. Combining this compelling narrative with the powerful 50th anniversary of Hip Hop, we crafted a strategic PR campaign designed to spark an emotional connection and build trust.
Our social media push wasn't just about the Target launch; it was a celebration of a beloved era, tapping into the nostalgia and shared love for 90s music. We meticulously developed a storyline emphasizing the human touch behind the brand, reminding consumers that this wasn't just a game, but a passion project from real people they could relate to. This multi-pronged approach, anchored in the founder's story and fueled by 90s nostalgia, aimed to push awareness, visibility, trust, and ultimately, sales in Target stores nationwide.
We empowered their brand through comprehensive digital PR monetization: securing impactful press features, providing expert creative direction, and leveraging captivating user-generated content for targeted paid advertising campaigns.
The Target launch wasn't just a store opening; it was a cultural explosion. Across Instagram, TikTok, YouTube, and email, user-generated content fueled by our creative spark ignited over half a million views and more than $50,000 in sales. And the buzz wasn't limited to social media. Top national publications like Revolt, Essence, The Grio, Rolling Out, Real Simple, and even ABC7: Here and Now couldn't resist sharing the story behind the music. In total, 56 press features reached 87.7 million online readers, with 320,000 online views, more than 350 social media shares, and a staggering domain authority of 94. It wasn't just headlines; it was validation, amplification, and ultimately, a community celebrating shared nostalgia. Following the success of this launch, we began to focus on their TikTok Shop growth. {Hyperlink to the TikTok Case Study}.
"Farah and her team challenged us to embrace and share our founder story—something we had traditionally avoided. This vulnerability proved invaluable when we launched in our first retail location, creating a genuine connection with our audience. The comprehensive support from Ambiance Media Group was exceptional—from securing our appearance on ABC 7 Here and Now to producing content for our major Target launch. Their writing team's attention to detail and genuine care for our product's success went far beyond our expectations. Their strategic guidance transformed not just our launch but how we communicate our brand's essence."
~ Juelz Rhodes, Co-Founder and VP of Lyrically Correct
