If any digital PR marketing agency tells you they can sell a heater in a heat wave, they’re lying. If something sounds too good to be true, it probably is – and it’s better to be realistic. If you want to sell your product to the right people, you need to target them with the right message, at the right time. With a well-planned PR strategy, you can easily sell that heater to those who need it, like ice-cold residents bracing the brutal northern hemisphere winter.